How to scare away customers
Monday, February 11th, 2008Hello,
initially, I wanted to write the fourth posting in a series of posts about the “Current state of modeling”, a focal point on software modeling in the German Computerzeitung.
The fourth article was written by Chris Henn from E2E. It was quickly obvious that this article also is more or less an advertisement of a commercial product. I don’t think that’s a problem as long as the article still provides some value, even if it is just to learn something about an interesting product in the area of software modeling. Unfortunately, the article seemed a bit shallow to me and did not even give me a rudimentary understanding of how this product works. I then visited their website in the hope to find some white papers or similar resources that illustrate how their product works. I found only annoying marketing blurb and the section “DEMOS & DOWNLOADS” which seemed just what I was looking for. But when I clicked on “DEMOS & DOWNLOADS” I was asked for my contact details. Personally, I think that I should be able to collect information about a product without giving away personal data. Therefore, I did no longer try to learn and blog about E2Es products. I really don’t get those companies that in their greed for “leads” abstain from reaching the highest possible number of visitors and to provide some highly relevant content for the search machines. Maybe they fear that someone would download all their demos and other resources and create a competing product based on this information (but if I wanted to I could easily do this with faked information, so what?).
Best regards,
Andreas